Building Moment Beyond Demos
At ICON Retail Solutions, we help emerging and established CPG food, beverage, and lifestyle brands win at retail through strategic merchandising, high impact in-store demos, field execution and trade show support that drives visibility and sales.
We’re a boutique retail support agency with global reach and hands on expertise in merchandising,
experiential marketing, and retail support services.
Built for Retail.
Focused on Momentum.
ICON Retail Solutions is a boutique retail support agency with expansive reach and hands-on expertise in merchandising, experiential marketing, retail execution, and shopper engagement. We combine the agility and personal attention of a boutique agency with the capabilities and market reach brands need to grow at retail.
Founded by retail strategist Annette Davidson, ICON Retail Solutions was created with a clear understanding of what it takes to succeed beyond getting on the shelf. We help emerging and established brands navigate the realities of retail through thoughtful strategy, consistent execution, and authentic relationships at the store level.
Our mission is simple: help brands build stronger, more sustainable retail momentum. Through strategic merchandising, exceptional retail execution, and meaningful shopper engagement, we help strengthen brand visibility, improve the in-store experience, support sell-through, and create measurable opportunities for growth.
From the shelf to the shopper, ICON Retail Solutions works as an extension of your team—bringing strategy to life where it matters most: at retail.
Brands We've Helped Grow
Partners We Proudly Work With
Why Brands Choose ICON
ICON's demonstration team engaged shoppers professionally, increased product awareness, and delivered exceptional customer experiences that translated into stronger in-store sales results.
Ely Rose
Marketing Manager
Their merchandising team consistently maintained shelf standards, improved product visibility, and ensured every store reflected our brand with outstanding execution always.
Sarah Smith
Regional Sales Director
ICON expertly managed our Costco Roadshows, attracting shoppers, boosting product sales, and representing our brand with professionalism throughout every successful event.
James Carlyle
Founder
Working with ICON transformed our retail presence through dependable execution, strategic merchandising, and dedicated support that consistently exceeded our expectations every time."
Emily Davis
Supervisor
